ASW at the Play Media Day 04 presents Machine Learning in Retail

Do we have the option to chose as people in today's world of digital transformation?

Representatives of ASW visited PlayMediaDay04 in Banja Luka on June 7th, 2019, where approximately 1,000 domestic and foreign visitors gathered. This year's Play Media Day 04 was about new technologies and digital transformation. The audience enjoyed practical examples and tips from the latest trends in the field of communications, media, marketing, new technologies, digitization, gaming industry, design, creative economy, and entrepreneurship.

The ASW Machine Learning Architect Danijel Subotić, also an assistant at the University of Mathematics in Belgrade, presented the topic of machine learning in retail business. Danijel talked about ASW Maximus and its intelligent real-time decision engine, that gives business insight and advice based on detailed knowledge of its clients and their behavior. The benefits of this system are high levels of integration with existing systems as well as an excellent and intuitive visualization.

ASW is putting people first by helping them make their own decisions. By doing that, they aren't using digitalization only to improve their business processes, but to positively shape the digital future as well. Thus the answer to the question from the title of this text is - YES - we do have the option of choosing as people in the world of digital transformation!

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