Association rule learning is a method for determining relations between variables in large databases. The association rule recognizes what a customer's next choice will be if he buys a combination of certain products. Finding next best actions and connected product sales are one of the main purposes of the association rule learning module. It is based on using the data from the past about users and/ or various offerings from a bank like credit card plans, investment strategies, funds, etc. to make the most appropriate recommendation to the user based on their preferences and the users’ history.
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